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In
Napa Valley, where "older" wineries were founded in
the late 1960s, Rowland Cellars is something of an anomaly. When
owner/winemaker Gerald W. Rowland decided to make and market
his own brand, he traced his family history for inspiration.
In 1991, he revived his familys label, Ramspeck --454 years
after it was first released in Europe in 1537.
Rowlands respect for tradition
is the cornerstone of his winemaking practices. After researching
methods dating back centuries, Rowland has developed a signature
style which combines the new and old world. By harvesting later;
using a longer, cold
maceration; and adding whole-berry and whole-clusters,
he intensifies the fruit character. His approach results in wines
of unique personality with concentrated flavors and aromas.
Rowland is a firm believer of the French
concept "terroir,"
where a wines flavor directly reflects the soil and climate
from which the fruit originates. Throughout Napa Valley he farms
very small, mountainside vineyards for low-yielding, concentrated
fruit. Each vineyard location is a highly regarded source for
a specific grape variety.
Quality is crucial to Rowland.
"I wouldnt make wine unless I could ensure a quality
product,"says Rowland."With a family tradition beginning
four and a half centuries ago, it adds a little extra weight
on your shoulders to do it right." |